By admin, September 16, 2016
Technology has changed the way industries were carrying out their businesses. The business processes are been automated and reengineered to achieve high efficiency and reduce costs. Technology is also instrumental in engaging consumers and drive sales and marketing initiative.
Midwests Leading Tractor manufacturer builds technologically advanced products with state-of-the-art designs for global agricultural marketplace. Tractor manufacturer rely on their dealer network, which consistently represents Their brand and deliver customers a high level experience and also ever expanding.
For customers, They needed a responsive web portal, where customers can learn about various products the company manufacture. The feature like dealer locator was required to assist customers to identify representation in respective geography.
One the key requirement was to improve the user experience as the people would judge the organization standing in the market on the basis of his website. With the world going mobile, they could not ignore the responsive design. Recognizing domain expertise and rich experience they approached Web development company Leo TechnoSoft to build an all device compatible website.
The discussion and requirements, revealed the following challenges posed by the legacy web portal:
To counter the legacy challenges Leo TechnoSoft redesign and rebuild the web portal. The legacy version was created in web 1.0, wanted an interactive website hence the new portal was built using Web 2.0. The responsive design enabled the compatibility for any size of digital screen.
Leo Technosoft improved the presentation by redesigning and restructuring the user interface that impacted the user experience. It simplified the user navigation resulting in better user engagement.
Leo Technosoft build new features like; customer or dealer registration, to maintain dealer & customer records, dealer manager and Dealer Locator to assist end customer find dealer in respective geography.
The security layer has been added to ensure data confidentiality and integrity. Required meta data and SEO friendly content is been added so that web visibility can be improved.
Web development company Leo TechnoSoft developed the website on PHP.
Benefits of PHP for Midwests Leading Tractor manufacturer Website
The benefits that Leading Tractor manufacturer received due to the use of PHP included:
Using PHP has made the Tractors website more user-friendly and it has made it easy for dealers and customers to browse through information about various kinds of tractors on website and make online booking regarding purchase of tractors suiting their requirement.
To know more about our PHP development service, contact us at firstname.lastname@example.org
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